Driven by the rapid fragmentation of the media marketplace, programmatic buying is revolutionizing the advertising industry. Though advertisers are still expected to deliver the right content to the right consumer at the right time, they are now harnessing data and technology to target audiences with extreme precision and engage them in meaningful dialogs.
This shift is creating a new kind of advertiser.
What Quantitative Analysts Do
These new marketers now develop strategies based on comprehensive analysis of large quantities of consumer data. They then use algorithms to purchase and place ads across a wide spectrum of digital media outlets. Success for these new advertisers depends on data quality and their ability to quickly and efficiently react to changes in consumer behavior across multiple channels simultaneously…