Tell me if you’ve heard this one before.
A company spends time, money, and creative efforts on designing brochures proclaiming the benefit of their products or service. They’re well-made–sharp colors, perfect ratio of graphics to text, and the text conveys the company’s products or service in a relatable, informative way. Wonderful. You distribute these brochures at a trade show, conference, expo, or other event, and then…
Is your Website Just a Brochure Online or a Powerful Sales Engine?
