eBooks are a great lead magnet. They’re comprehensive, giving your leads something tangible, beyond a simple cheatsheet or checklist, and they’re also cheaper and more likely to hit a wide audience than a webinar.
The catch is, as Max says, they have one big drawback. They can take forever to produce. If you want to sit down and write an eBook from scratch then you are going to be at your desk for a very long time…
The Comprehensive Guide to Building an eBook for Your Lead Magnet
