Influencer marketing—who hasn’t heard of it? More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. Defined as “the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically…
Top 3 Mistakes Brands Make with Influencer Marketing
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