According to a Benchmark Report study, aligning sales and marketing makes businesses 67% better at closing marketing-generated leads. This is because while everybody has an opinion on what works best, determining what really helps sell and what doesn’t only happens when the two groups work together as one. The same study found that businesses are more likely to generate twice as much value from their marketing efforts when sales and marketing are aligned. To see similar results across your organization, check out and implement the best practices below.
Best Practice #1: Talk to each other
It may seem obvious, but interdepartmental conversations don’t happen as often as they should. When sales and marketing plan together, companies experience
more than a 38% increase in closed deals and a 36% decrease in customer churn. The unexpected side effect is that often marketing gets to engage in more varied and interesting conversations – as well as gain a wider appreciation of how they impact the full sales cycle, not just the top of the funnel…
