Working as strategists at a content marketing company, it’s crucial for our team to stay up to date on the latest trends in the industry and advise our clients on how to stay ahead of the curve. Because of this, we are constantly doing research on what works and what doesn’t.
From this research, we’ve noticed something. The fastest growing brands have something in common. The new generation of disruptors are thinking differently. Think about some of the fastest growing companies today, such as Facebook, Uber, WhatsApp and Amazon.
There’s one thing that these brands have in common: the status quo no longer applies to them. They’ve ignored existing business models in their marketplace, opting to build a new way of working instead. They think bigger and more creatively, act faster and more collaboratively. They lead with purpose, adding real value to people’s lives…
