What is your gender?
It’s a standard demographic question that many of us answered on the Online Marketing Industry Survey. It’s a compelling indicator of how our industry is evolving in an area that truly helps us become better marketers: gender equality. Why does gender equality matter to marketing, and why do we need to understand this trend? There are hundred of reasons why gender diversity is good, and we can name at least a few. Diversity in the workplace fosters better working performance by forcing us to think more deeply about decisions and with new perspectives. Studies have also shown that creating a more gender-diverse organization will boost a company’s profits. As we discuss the following data, I encourage you to consider how you and your organization can foster more gender diversity in your workplace…
