If you’re a marketer, you know that content is one of the most straightforward ways to provide value to your customer base.
Content marketing, while still a relatively new buzzword, is also timeless. Companies have been creating educational resources to engage their audiences for hundreds of years—and they’re not showing signs of slowing down.
The beauty of content is that no matter how established or timeless the concept becomes as a marketing channel, there’s always an opportunity to explore new terrain.
With that in mind, here are eight fresh ideas about content marketing from top analysts in the B2B marketing
space…
