The small businesses of today are faced with three major obstacles: too little time, a perpetual shortage of funds and limited headcounts. Despite the fact that most companies have infinite growth potential, they are rarely able to scale their efforts due to budget & staff limitations. The natural question appears: how can I maximize & sustain my company’s growth efforts? MostB2B MARKETERS
will immediately answer ‘through marketing automation’. While this is, indeed, effective, I believe that it should always be correlated with a comprehensive (and partly) outsourced content strategy. Here’s why:
Online businesses, big and small, provide services or products with the ultimate goal of converting prospects into customers. This is usually done with the help traditional internet marketing or multi-channel marketing strategies. But there are many facets to digital marketing that most businesses can’t quite understand. Even for those who do understand, the volume of work is so overwhelming that it will ultimately distract them from their true objective. If terms like ‘lead nurturing’ or ‘content management systems’ sound confusing, maybe it’s a good idea to ask experts for help or to start using automated software…
How Marketing Automation & Content Outsourcing Can Help Small Businesses
