Dating back to when the first mainstream consumer search engines became available in the mid-nineties, digital marketers have desired to see their businesses succeed in the lucrative but often confusing search marketing landscape. And thus search engine optimization
SEO) was born.
Twenty years later, we’ve certainly come a long way, both in terms of the capabilities of search engines and in the strategies thatSEO PROFESSIONALSimplement in their attempts to master them. Given the complexity of modern search engine algorithms, it takes a lot more than just sticking keywords on your website in order to achieve prominent search rankings…
