Earlier this summer, I shared five awesome conversion hacks that can help marketers get around the fact that landing pages can be a total conversion killer. Right at the top of my list, I advocate for call extensions; using them can take a whole stage out of the funnel, resulting in huge conversion wins for your business.
Yet in the trillion-dollar click-to-call economy, too many companies are still failing their mobile consumers. The new 2015 Click-to-Call Commerce Mobile Performance Report from Marchex, based on data from more than 24 million phone calls to businesses, exposes a number of critical missteps that marketers are making when it comes to conversion optimization for their mobile customers. Almost one in five click-to-call mobile calls to businesses are abandoned, Marchex found. In case you’re counting, that’s 4.8 million lost opportunities…
3 Insane Trillion-Dollar Desktop vs. Mobile Marketing Fails
