The career path for a search engine marketer is not very linear. Columnist Josh Dreller outlines your options for growth within this nascent and ever-expanding industry.
For an industry that’s only been viable for about 15 years, search engine marketing has provided a strong career option for many of us — most of whom (like myself) have literally fallen into the field.
I remember working for one of the first large search agencies in 2006 and asking my colleagues their backgrounds. Surprisingly, very few of us had marketing degrees. My peers majored in things like English, philosophy, journalism, communications, engineering, law, and even in film (me)…
Where Do You Go From Here? 7 Career Paths For The Search Engine Marketer
