Facebook Audience Insights is one of the most powerful analytical tools at your disposal — that is, if you know how to use it.
Accessed through Facebook Ads Manager, Audience Insights is free to use and provides a huge amount of demographic and behavioural data about your audience and that of your competitors.
This tool was created to enable advertisers to target their ads more effectively, but you can use this tool to learn about your audience, even if you are not advertising to them. This data can help you build stronger buyer personas, create more compelling content, and uncover some gems for your competitive research…
