The Marketer’s Guide To Writing Powerful Headlines [Free Templates + Examples]

The-Marketers-Guide-To-Writing-Powerful-Headlines

Note: I included a list of over 250 headline writing formulas and templates at the end of this post. Feel free to download it and use it to write your next headline.

How much time do you invest in crafting the perfect headline?

According to dead copywriter David Ogilvy:

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

This is still true today. Research shows that 80% of your visitors will only read 20% of your article, and only 20% will read the rest. How you start your article is crucial but the headline is even more important. It’s what grabs the reader’s attention and gets them to read the first sentence…

The Marketer’s Guide To Writing Powerful Headlines [Free Templates + Examples]

CopyRanger

Rick Duris is CopyRanger.

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