Nothing about running an ecommerce website is straightforward and easy. The goal is, of course, to present a product, entice buyers to purchase, and then process the payment. This is how even the most basic ecommerce site should run. For those that really want to increase sales through the use of psychology and maybe even a little wheedling, there are some other tactics you can adopt.
A/B Testing
Absolutely every aspect of your site could be tested for improvement, including images, headlines, product descriptions, and even the overall design. Even if you think you’re already doing well with your current website collateral, there’s always room for improvement…
