Imagine the day when your favorite brand will treat you like a treasure: they remember your name, your preferences and send you personalized promotions and recommendations based on your location, device and previous engagement with their website, product or service.
The Roots Of Personalization
This might seem like the future, but the idea of personalization dates back to the old-fashioned local stores, when the shopkeepers knew each and every one of their customers personally.
It was this level of intimacy that allowed businesses to tailor their products and services to each of their customers, ensuring that their favorite items were always in stock and could even recommend new products based on their customers’ preferences…
How To Become Your Customer’s Best Friends With Real-Time Adaptive Marketing
