More than anything ‘digital’ has blurred lines.
That might be blurring the lines of what we used to consider typical consumer behaviours or models (e.g. increased focus on behavioural segmentation and targeting rather than relying on, say, demographics), the blurring of lines across physical and digital channels, the blurring of lines across value and supply chains, the blurring of national boundaries and commerce.
The level and pace of change, and these blurring effects, are felt acutely within organisations, not least at the level of organisational design and structure…
Marketing and sales: how will they work together in the future?
