If you’re trying to build an audience, you need a laser-like focus on one thing:
Increasing email conversions from your blog content.
Someone’s inbox is sacred. You can talk to them away from the noise of the internet, in a place they are comfortable.
A place where they trust you.
Email marketing is the single most effective way to get repeat traffic, build a loyal fanbase, and get your readers to take action.
It blows social media out of the water in engagement and is a hell of a lot cheaper than paying for attention on Google and Facebook…