On March 4, 2014, Unbounce Event Marketing Manager Stefanie Grieserstarted an email thread with Unbounce’s co-founder Oli Gardner and VP of Marketing Georgiana Laudi. She wrote:
Another idea I’ve been toying with was declaring an International Conversion Day. Similar to Mashable’s International Social Media Day.
We would round up a bunch of experts, partners and companies and make a huge digital scene. We’d have a day full of webinars, Google Hangouts, AMAs and Twitter chats. And lastly, we’d encourage in-person world-wide conversion meetups.
A little more than a year later, Unbounce hosted the first ever International Conversion Rate Optimization Day (CRO Day)…
Around the CRO World in a Day: The Epic Story of Unbounce’s Biggest Campaign Yet
