Marketing has been democratised.
The capability to use marketing tools and technology without having to beg or pay for attention is unprecedented. It’s a time where you can now build your own crowd to market and sell to without paying the mass media gate keepers.
That’s social media.
The social media networks are at your disposal and with the right tactics and software you can create brand awareness and access to influencers and decision makers in boardrooms across the world.
This freedom to take control of your own marketing comes at a cost. The cost is complexity and time. To be effective it requires using multiple networks, constant content creation and monitoring and managing…
