At the Social Shake-Up in Atlanta last month, Cory Edwards, Head of Adobe’s Social Media Center of Excellence, held a fireside chat with Andrew Watts, a 20-year old University of Texas at Austin student. A year earlier, Watts had written a couple of blog posts about how teenagers use social that went viral.
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At the conference, the two men discussed which networks teens prefer – SnapChat, Yik Yak, and You Tube ranked high – and how teens feel about being marketed to by brands on social networks.
While Watts’ views were insightful and entertaining, they were clearly his own opinions – “Facebook is dead to teens, he said,” – so I wanted to dig a little deeper into some of Edwards’ stats on Millennials.
Last February, Adobe conducted a poll of 1,029 U.S. marketers between the ages 18-69 to get an overarching view on their profession, including the opportunities, challenges, and changes. The survey, conducted in advance of Adobe’s Summit, was also intended to understand how generational dynamics impact the opinions and attitudes of these marketers.
A subset of data was generated by 356 millennial marketers between the ages of 18 to 34 who responded to the survey…
