Not all publishers are sophisticated media giants with a dedicated focus on maximizing readership anywhere and everywhere. Subsequently, most publishers lack a well-conceived mobile strategy, let alone a mobile-friendly or mobile responsive website.
News Alert: This is a huge missed opportunity! Need more convincing?
- Almost one third of the visitors that reach a site via search are coming from some sort of mobile device, whether it be a phone or a tablet.
- People now spend 2.8 hours accessing digital media using a mobile device, while only 2.4 hours a day using a desktop or laptop computer
- In the US, 39/50 news sites get more traffic from mobile devices than desktop computers.
- 27% of consumers will leave a site if it is not mobile-optimized. Which means if content is the way you’re bringing people in, you may risk losing them well before conversion is even a possibility.
- Magazines saw +65.3% growth in mobile web audience in 2015, compared to print and digital at +0.2%
- In case you missed it, Google really cares about mobile accessibility now.
Need more proof? Clifford Levy, editorial lead at the New York Times, said:
Your Publication on Mobile: Why Smaller Screens are a Big Deal
