Augmented reality is moving from a novelty to an expected experience to enhance user engagement and to make informed decisions. Here are tips to boost your success.
In 1938, using the technology of the day, Orson Welles inadvertently set off mass panic when radio listeners mistook his dramatization of the science fiction thriller War of the Worlds for an actual news bulletin reporting that Martians had landed in New Jersey.
Last year, Pepsi turned a bus shelter in London into an amazing augmented reality (AR) showcase, complete with flying saucers, a tiger on the loose, a giant robot and a ginormous octopus tentacle capturing a pedestrian. Were the on-lookers terrified? Yes, after some initial surprise. But now, armed with technology of their own, on-lookers raised their camera phones and positioned themselves to be part of the scene…
