New tool, unveiled as a test last week, gives advertisers the ability to monitor and adjust campaigns from Twitter iOS and Android apps.
Twitter’s mobile ad management feature, introduced as an experiment last week, is now an official part of the company’s tool set.
Today, Twitter announced the launch of the tool, which it’s calling the Twitter Ads companion. The tool enables advertisers to monitor and adjust campaigns from their iOS and Android apps. Campaigns still must be initiated from the desktop ads dashboard at ads.twitter.com, but the new mobile features give marketers more ways to adjust the dials when they are on the go…
Twitter Officially Launches Ads Companion For Mobile Campaign Management
