Millennials are marketers’ biggest challenge. They have tremendous buying power but are skeptical of traditional marketing. This presents a unique challenge, as marketers will need to prioritize the values that matter most to millennials—such as authenticity, individualism, and brand experience—in order to connect with this elusive audience.
Here, we offer five concrete steps to improve your brand’s Millennial marketing strategy:
1. Tap into Social Networks
In the past, advertising was consumed through traditional marketing channels such as print and television. But Millennials are the most digitally connected generation, consuming content across multiple online channels. One way to market to Millennials is to evoke a multi-platform approach through social media. A total of 71% of Millennials are daily users of social networks and are spending a daily average of 5.4 hours on social platforms (Ipsos, 2014.) The best way to access Millennials is through the platforms they trust and are already active on…
