If you’ve been chipping away at content marketing for a while now, this “dirty secret” of content marketing won’t be a revelation, but acknowledging it will be a comfort: there is no such thing as instant gratification on content marketing.
That’s good and bad news. The bad news first: there is no flashing red secret button that, when pressed, instantly showers you with riches within 24 hours. The good news is that, even though content marketing is more of a marathon than a sprint, that means you have plenty of second chances to course correct when you’re doing something wrong…
The Dirty Secret of Content Marketing: There’s No “Instant Gratification” Button
