As a marketer you are faced with an ever changing landscape of new tools, channels, tactics, and strategies that you are being forced to assess and put to practice. Whether you are a startup or independent marketer who is trying to find the best method for their marketing or a large multinational corporation that is trying to uncover the new landscape of digital, it can be depressing.
You are under attack at all times by new information, methods, and tools that may or may not prove to be useful. So what do you do? You could try each and every one of them to see which works, but that could take more time than you will ever have. You could read about them constantly and cherry pick the ones you think would work and test them. You could give jp and keep doing what you have in the past or you can take control. To take control we look at what has worked and fuse it with the new media landscape…
