SEO doesn’t exist in a vacuum. Contributor Erin Everhart shares tips for getting other company stakeholders on board to achieve SEO success.
Everyone can, and probably has, argued over what part of working in SEO is the hardest. From the frequent algorithm updates and never really knowing what Google is thinking to constantly explaining yourself to executives and fighting tooth and nail to correct our bad reputation, we have plenty of options to choose from.
Personally, my nomination for one of the most difficult challenges is managing the push and pull within organizations to ensure SEO gets the resources it needs to achieve results…
