Most search engine optimization practitioners are familiar with the benefits of internal linking, but columnist Patrick Stox insists that we should be working a little harder to maximize their value.
The best way to define an internal link is that it is a link from one page on a website to another page on the same website. If I could impart just one piece of wisdom to the current crop of SEOs, it would be this: Add internal links to related content where it makes sense.
I can imagine every reader just rolled their eyes or sighed because the last statement made too much sense, and, of course, you’re all already following best practices.
Think for a second, though — you may be frequently producing new pieces of content in which you add internal links, but are you remembering to go back to your older pieces of content and link to your new and related content?…