3 Ways to Incorporate Nostalgia in Marketing

3 Ways to Incorporate Nostalgia in MarketingImage via BigStockPhoto.com

How do you define nostalgia?

To me, it’s lying in a hammock and reading the entire Lord of the Rings trilogy on hot August days. And playing card games around the dining room table after the holiday dishes are cleared.

Nostalgia is unique to everyone, of course, but there is one thing that’s common to us all: It has a sensory trigger that brings back memories of unfettered happiness. No one around the table is storming off angrily, or furiously texting a friend. Everyone is fully in the moment…

3 Ways to Incorporate Nostalgia in Marketing

CopyRanger

Rick Duris is CopyRanger.

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