Image Credit: Shutterstock
Join us for this live webinar on Thursday, July 9 at 10 a.m. Pacific, 1 p.m. Eastern. Register here for free.
Marketers used to rely on third-party market research, a few focus groups, and their best gut instincts to figure out what might appeal to customers and what might not. Fast forward 15 years and marketers’ laments about a paucity of data have turned into an avalanche. It also means that CMOs who embrace the importance of data (and they will be the ones to succeed) must make best friends with their CIO…
Marketing meets IT: How the two teams can put the gloves down and work together (webinar)
