The commercial web is just 30 years old. Social just turned 12. And the mobile web is even younger.
In a relatively short period of time, these technologies have drastically changed our world.
As consumers, brands and marketers, we create, consume and share massive amounts of information.
The question we get asked quite often:
How does a B2B brand compete with all the noise and reach your target customers with relevant and timely information?
In my latest presentation to more than 500 B2B Marketers at the B2B Summit in London, I provided a roadmap and examples of how brands need to reach buyers with stories that help and entertain them at the individual level…
