Last week was Econsultancy’s Future of Digital Marketing event. It is the tenth year we have run it. A whole decade of digital futures that we can now look back on.
Trawling back through the archives of presentations and topics what can we observe?
In its early years the event was called “What’s new in online marketing” (or the not so catchy acronym WNIOM). The name change itself from ‘online’ to ‘digital’ shows one of the shifts over time.
In the early days of digital in the UK we tended to talk about ‘new media’ whilst in the US it tended towards ‘e-something’. New Media Age, launched in 1995 by Centaur, has of course since become part of Econsultancy…
Back to the future: the last 10 years of the future of digital marketing
