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A majority of executives today think that marketers lack credibility and a solid understanding of how business works. Overall, the marketing function suffers from a lack of customer awareness and engagement. Just ask the “man on the street.”
Related: How to Acquire Customers Without a Marketing Budget (Infographic)
Ask him or her to define what marketing is, and the answer will usually come down to some comment about sales or advertising. Certainly, consumers understand the need for sales and the effectiveness of advertising by businesses that can afford to do it well…
