After years of teaching content marketing, it’s time to lay down the law on one of the biggest problems for content marketers: writing headlines.
Headlines are first impressions. And you will be judged immediately and ruthlessly by this short set of words.
We all scan (and dismiss) headlines continually. That’s what “surfing the web” means. Skimming over waves of headlines.
How to Write a Headline That Won’t Get Ignored: 7-Point Checklist
