One of the best ways to determine what will happen in the future is to look at the past.
In today’s big data-driven world, we have the ability to access and use information on how customers are interacting with our websites and social media networks.
But if we’re capturing this information without knowing how to use it, it’s of no use.
Strategising is an important part of everything you do in business. From deploying a new marketing campaign to coming up with a timeline for a new product release, the more information you have, the better you can plan.
But first you must learn to capture, manipulate, and model that data to use as a reference point throughout the process…
How to use historic data to predict marketing campaign outcomes
