Marketing automation is hardly new.
But the increase in touchpoints and data sources is creating more opportunities than marketers can even identify, let alone implement on an individual basis.
In order to effectively manage lead acquisition, lead nurturing and scoring as well as triggered communications, organisations from all sectors and disciplines are seeking to maximise the opportunities Marketing Automation technology can help uncover.
The latest edition of the Econsultancy Marketing Automation Buyer’s Guide, published earlier this month is a comprehensive guide for organisations searching for the right solution…
Marketing Automation Buyer’s Guide: highlighting the human element of data-driven marketing
