In January I had the opportunity to do a guest lecture about content marketingat Texas Tech University.
It was a great experience and one of the highlights of my marketing career so far, but it also got me thinking about something.
What should universities be teaching kids to prepare them for acareer in digital marketing?
Back when I was in school from 2001 to 2005, this wasn’t something professors were even thinking about. We learned about the basics of marketing, how to conduct market research, and the importance of customer-experience marketing, but we didn’t talk about anything digital because it hadn’t yet burst onto the scene (keep in mind that during this time, Facebook still required .edu email addresses to get access to their network)…
