If you’re reading this, you’re probably already sold on the power of content marketing for B2B. However, just because you understand that content marketing is a reliable and affordable path to success, your boss or other decision maker may not be aware of its potential or may be resistant to changing their current course.
B2B organizations tend to be more entrenched and static when it comes to adopting new marketing techniques and this is especially true when these techniques are as radically different from the norm as content marketing…
