Have you ever watched TV while simultaneously surfing the internet on your phone?
I do it all the time — and my guess is that a lot of you do, too. Nowadays, the majority of American consumers own multiple internet-connect devices like high-definition TVs, smartphones, tablets, and computers, and Nielsen finds that it’s fundamentally changing the way we watch television. We’re using our phones, tablets, and laptops as “natural extensions of the programming [we] watch.”…
The Shark Tank Effect: How to Prepare Your Website for a Traffic Influx
