This is a story of content reuse in action. At Content Marketing Institute, we collect content marketing examples to share with our audience. We used to collect content marketing examples in an ad hoc way, but we have recently started to collect these in a systematic way that lends itself to reuse – and time savings for our team.
Maybe you can relate to how we used to do things?
Someone would see a great example, and they would email it to me – or someone else on the editorial team. “Great example,” I’d reply and, if feeling organized, I’d store this example in my personal email folder. I’m not sure what others did, as I never bothered to ask…
