That was the original title of the presentation I gave recently to a group of communications and marketing professionals.
But I just couldn’t do it. My english degree just wouldn’t let me.
And so I presented How To Make Content People Actually Want.
The worry I had was that I had met so many people in my career who had no interest in creating content people actually want!
They create content because their boss asked them to. They do what they’ve always done. They create “stuff” because they resigned themselves to just creating “stuff.”…
