Post-Purchase Content: Keep Your Customers Happy And Buying
When a customer buys from your firm is a pivotal marketing moment. P&G considered it so important that it coined the phrase: The Second Moment of Truth.
Does your offering still work the way your customers expected when they get it into their office or home?
As a marketer, you must continue to make your customer feel good about the money she spent on your product or service. Otherwise, you allow negativity and buyer’s remorse to creep into the emotions connected to your product, and that can result in diminished sales and higher costs…