Jeff Goins is the best-selling author of four books: You Are a Writer (So Start Acting Like One), The In-Between: Embracing the Tension Between Now and the Next Big Thing, Wrecked: When a Broken World Slams Into your Comfortable Life, and his latest, The Art of Work.
He frequently speaks on writing, creativity, and making a difference. His website, Goinswriter.com, has been visited by more than four million people from all over the world.
He’s also an instructor in this year’s MarketingProfs Marketing Writing Bootcamp! He’ll teach “Writing With Your Reader in Mind: The Secret to Effortless Writing That Gets Results.”
I invited Jeff to Marketing Smarts to talk about writing (for marketing and otherwise), and to share a process for finding life purpose, as covered in his latest book, The Art of Work…
The Secret to Effortless Writing: Jeff Goins on Marketing Smarts [Podcast]