But it can also be a little overwhelming at times getting to grips with the next ‘big thing’ in digital marketing. Email, search, affiliate, retargeting, social media, multichannel… arghh! So we can sympathize with those of you who can’t quite get your head around marketing automation, the latest marketing ‘buzz word’.
Before we start, think about this. Marketing automation has actually been around for decades. Remember the days of ‘mail merge’ where MS Word allowed us to insert personalization on our direct mail letters and envelopes? The only difference now is the ability to do automation in real-time, using the vast amount of data we have collected about our customers (and prospects) via various digital channels…
How To Choose The Right Marketing Automation Solution For Your Business
