It might be the greatest marketing debate of the 2010’s: are QR codes things of the past or the future? The question is more difficult to answer than one would imagine; on one hand, consumers consistently report low QR code use. On the other hand, marketers consistently rate QR codes as being effective. Who are we to believe? Are QR codes thriving or dying?
Statistical failures
Statistics drive marketing decisions, but when it comes to QR codes – like politics – statistics can be misleading. While some tout meteoric increases in the use of QR codes, others point to a decline in that growth as a harbinger of QR code death. The problem with both of these viewpoints is the statistics they employ are often unreliable, dated, or – most commonly – way too general to draw applicable conclusions…
