Storytelling is all the rage. More and more brands are comprehending the power of stories to transform their presence and identity.
Iconic brands such as Disney and Coca-Cola have long realized the power of their brand story to build a connection with their audience. Companies like Apple possess brand stories that are legendary in their status.
What’s in a story, though? How does the story develop authenticity? More to the point, how does such a story create that trusting feeling that customers crave?…
How to Create an Authentic Brand Story that Actually Improves Trust
