Ever feel like no matter how many blog posts you read, tweets you scan or white papers you download (that you intended to read) – you still feel like you can’t keep up with the changing marketing landscape? You aren’t crazy. Marketing technology expert Scott Brinker charted an astounding 1,876 marketing technology vendors in 43 categories this year* – nearly twice as many as last year!
In this complex story-distribution world, your prospect gets hit with about 3,000 marketing messages a day, says Seth Godin. Your brand story has to stand out in that craziness. But it takes risk to do something different than the rest of the market: it’s not for the faint of heart…
