When you create video content for social media you need three things to happen:
• You need it to be engaging so people will view it
• You need it to be liked, shared, and commented on in great enough numbers to be deemed successful based on your established benchmarks
• You need it to be fast and affordable to produce, especially if it’s a series or campaign that will require a regular posting cadence
Here – in 5 steps – is a proven, real-world way to pull this off: