As a consumer research data company, CivicScience’s clients and stakeholders are often looking for insights about Millennials. This is not surprising, given the massive attention to Gen Y and the importance placed on them as the poster children of a new consumerism mindset. Butlooking only at a group of consumers based simply on their age is not adequate. Just because they are from the same generation doesn’t make them equal in how they approach purchases, media, lifestyle decisions, and brand choice…
Do You Want Millennials, or Market Mavens?
Share this content
